Guarantee

Now some SEO companies on the Internet offer no guarantee of services whatsoever. And, this is understandable. Other SEO firms will offer all sorts of guarantees and then abandon them once they get your money since they operate out of state or out of country and you have not recourse.

The trouble with guarantees is this. Customers want a guarantee that they will get more business after the SEO work is done than before. Customers expect a certain return on investment from the SEO company, not just getting back their initial investment.

Some customers what a guarantee of certain rankings which is misguided for two reasons. First, the SEO's do not control the search engines. We react to the whims and changing algorithms but we do not control them.

Second, and most important is that a high ranking does not guarantee either traffic or conversions for that traffic. If an inappropriate keyword phrase is picked, then the website may receive little traffic or it could receive a large amount of traffic that doesn't convert to sales.

Another factor that must be measured in is that SEO's don't typically have control of the conversions of a website. We can bring in targeted traffic to your website, but it is up to your webmaster, content writers and the people at your company to decide the best course to convert the visitors into buyers.

Now, with all of these disclaimers, just what does California SEO Optimization guarantee? We basically guarantee two things. First, some of your keyword terms that we mutually decided upon with be in the top rankings. Second, and most important is that your website will be receiving more targeted traffic than it is currently receiving.

Many people get stuck on where this traffic comes from. Yes, a large portion will come from increase search engine rankings (that is what SEO is all about right?), but some will also come from links in directories, social media, articles, blogs and other places, called "direct traffic" which is also a powerful source of targeted leads.

So, just what does California SEO Optimization guarantee then? We guarantee that your website will be receiving more targeted traffic than before you hired us to do the SEO job. And, this is what every website owner wants isn't it?