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Some
website owners want to save a buck (of course) and go
off-shore to get their SEO work done. But, I will show
why this is not a good idea.
Here
are 3 examples of unsolicited SEO emails that I received
minutes apart in the same day:
"We
have a dedicated team of 40 professionals to serve you.
We provide the SEO (Search Engine Optimization) and
SEM solution with top ranking on major search engine
as Google, Yahoo and MSN as per the current status of
website and requirement."
"We
are a Delhi-NCR, India based, and leading Web Solutions
company with main competency in SEO ( Search Engine
Optimization), working as an outsourced vendor for many
reputed SEO agency based in USA, UK, Canada and Australia."
"We
are a team of 24 dedicated and experienced Internet
Marketers and also we are delighted to talk to you about
winning new business from the major search engines ethically
and effectively to our clients. There are 500 satisfied
customers and 15 ongoing clients in USA, UK, Australia,
Canada and western country also. We don't use any type
of software for work. We are providing guaranteed results
within specified time frame without compromising on
quality. From now also we are going to serve our resellers
by doing their ethical SEO and take them the best SEO
Company all over the world."
So,
I'm sure you get these emails in your inbox as well.
The emails are from people supposedly from India, Romania,
The Philippines and elsewhere outside of the U. S. They
say they have been doing search engine optimization
for over 10 years which is false because I have been
doing SEO this long, there were very few of us at that
time, and the off-shore people really didn't start making
inroads until 2005 or so.
Another
peril I want to point out is that fact that many times
you'll receive an email from a supposed off-shore SEO
company that doesn't have a physical address, phone
number or even website in which to contact them through.
They may have a Gmail email account or Yahoo or another
free account.
An
off-shore SEO company with no website is a red flag
that should not be ignored. If you can't check out what
they say, then how do you trust them? If they don't
have a testimonials page that link to real, happy customers
then how do you know they do a good job.
Also,
when you go off-shore you take the risk of sending the
SEO firm your money and never hearing from them again.
You may just be making an upfront payment, but it doesn't
matter since a fly-by-night operation isn't interested
in completing the job, only getting any money they can
out of you.
If
you think using Paypal or your credit card protects
you, the short answer is maybe. And this discussion
is too long and involved to put here. In addition, what
if you hire the off-shore company to do a job for you
and nothing happens in the results?
Are
you sure they did the link-building they said they did?
Can they verify this? If you use a tool such as Google
Analytics at least you can measure the increased traffic
after the SEO job is done. Does your off-shore business
either send you these reports or set up an account so
that you can check the stats yourself?
Now,
I'm not saying that all off-shore operations are shady.
What I am saying is that you can easily spend more time
and money in finding a legitimate off-shore operation
than you would in hiring a company such as ours in the
first place.
The
choice is yours. Do you want to waste time and money
doing it the wrong way or do you want to get started
down the right path right away? Call or email us for
a free quote.
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